At what age should I start using anti-wrinkle cream?
The short answer: Prevention starts around 25, with hydration and daily sunscreen. A targeted anti-wrinkle cream usually comes in from 30 onwards, when the first fine lines appear. Your skin's own needs matter even more than your age.
Why around 25?
From your mid-20s, skin gradually produces less collagen, the protein that keeps it firm and elastic. The change is gradual, so early prevention brings the best results. The sun is the biggest factor in skin ageing, which makes sunscreen the most effective anti-ageing product at any age.
Your routine, age by age
In your 20s: prevention
Cleanse, moisturise and apply sunscreen every morning. A light hyaluronic acid serum gives hydration with a weightless feel.
→ Hyaluronic Acid Serum · Sorbet Cream · Sea & Sun SPF50+ Face Sunscreen
In your 30s: the first fine lines
The first lines appear around the eyes and the complexion looks duller. This is the time for your first anti-wrinkle routine, focused on intensive hydration and the eye area.
→ Supreme line: hydration and repair for the first fine lines
In your 40s: firmness and radiance
Skin loses elasticity and facial contours change. A multi-action serum and a rich day-and-night moisturiser make the difference.
→ All You Need Super Serum · D&N Repair
50 and beyond: nourishment and renewal
Skin becomes drier and thinner. It thrives on intensive anti-ageing care, nourishment and firming.
→ Precious line: intensive anti-ageing with gold and peptides
What to look for in an anti-wrinkle cream
- Hyaluronic acid: hydrates and plumps fine lines
- Peptides: for a firmer, bouncier look
- Antioxidants (vitamins C and E): protect against pollution and sun
- Sun protection during the day
FAQ
Which anti-wrinkle cream suits a 25-year-old?
A light, hydrating cream. At 25, prevention is key, and a simple routine of hydration and sunscreen is all you need.
Can I use the same cream day and night?
Yes, one good cream covers both, like D&N Repair. Pair it with sunscreen during the day, and choose a richer texture at night if you like.
How soon will I see results?
Hydration shows within the first few days. Fine lines and firmness usually take 4–8 weeks of consistent use.
For detailed step-by-step routines, see our 3 Eterea skincare protocols.